history

an stablished style

1998
Los secretos de El Bulli, Los postres de El Bulli.

1998
Las 50 nuevas tapas de Ferran Adrià.

1998
The beginning of our work at the Hacienda Benazuza.

1999
Borges: the first of our consultancy services to major brands.

1999
The cover of El País Semanal.

1999
The cataloguing starts.

2000
Work starts on the elBulli General Catalogue.

2000
elBullitaller in the calle Portaferrissa.

2001
Lunchtime closing.

2001
Collaboration with industrial design.

2001
elBullicarmen.

2002
The first part of the General Catalogue is published.

2002
The retrospective year.

1999. Borges: the first of our consultancy services to major brands. One of the ideas were developing at this time was that of using the techniques and organisation of the elBulli kitchen to contribute something useful to everyday cooking, particularly to food industry firms. This process started with Borges oils (although we had worked with Chocovic in 1997), for whom we suggested aromatic oils, vinaigrettes and other products. The intention, in this and in subsequent cases, has always been to provide a distinctive feature to existing products on the market, and thus the aim is for our suggestions to be better, more natural or healthier. As well as providing our services to food brands, we have also tried to disseminate concepts or to cooperate in other fields. These initiatives have given rise to collaboration with Kaiku, Lavazza, Lays, Armand Bassi, Diageo, and so on.

[ + ]

Aromatic olive oil collection by Ferran Adrià for Borges.